Bill was born in Missoula, Montana, and became a lifelong resident of the Pacific Northwest at the age of three. He grew up in the north end of Seattle, attended Shoreline High School and the U of W and raised his family in Bellevue and Kirkland. His service to PSHF is in tribute to his birth father, Bill Cuthbert, whose B-24, The Fascinating Lady, was shot down by German guns over Abbeville, France, April 20th, 1944. Bill, who was only six months old at the time, never met his father.
He spent 24 years in the broadcast industry, primarily in senior management at KOL, KVI, KIRO/KSEA & KSTW TV. He also spent eight wonderful years as the VP Marketing & Sales of the Seattle Mariners Baseball Club.
After his Mariner career, he built the largest sports industry, direct response marketing agency in the nation, KNUDSEN Direct, Inc. This company served the sales and marketing needs of over 88 professional teams in the NBA, NFL, MLB, NHL, as well as 28 colleges and universities for over a decade.
Bill has been active with many local charities and non-profits, and has served on the Boards of the NW Kidney Foundation, The Resource Center for the Handicapped, The King Country Boys and Girls Clubs, and was a founding member of the Fred Hutchinson Hutch Award Board, given to Major League Baseball’s most community and charitable minded player. He now devotes the majority of his free time as an active board member and speaker for the Puget Sound Honor Flight organization.
Bill has four children (two boys and two girls) as well as 14-year old twin grandsons, and he currently resides in Kirkland, Washington. Hobbies include a passion for his family, playing a passionate but mediocre game of golf, and a 44 year love affair with all things Mariner. And travel to anywhere the sun shines. He is an active member of the Bellevue Club, where he swims every day. And for over a decade Bill has written a weekly Mariner / Baseball Newsletter, which currently has a circulation of 6,500 readers all around the world.
